Revenue enhancement through a variety of marketing activities, including but not limited to advertising, corporate sponsorship, signage, etc. is a Board approved venture. These opportunities are subject to certain restrictions as approved by the Board of Education in keeping with the contemporary standards of good taste. Such advertising will seek to model and promote positive values for the students of Cherry Creek School District No. 5 through proactive educational messages and not just traditional advertising of a product. Preferred advertising includes messages that encourage student achievement and the establishment of high standards of personal conduct.
The revenues derived will:
Adoption Date: November 14, 2005
Last Revised: October 10, 2005
- enhance student achievement
- assist in the maintenance of existing District athletics and activity programs
- provide scholarship for students participating in athletic and activity programs who demonstrate financial need
- fixed signage
- banners
- District level publications
- television (to include all in-district broadcasts where insertion possible; require all athletic/activity broadcasts to provide advertising insertions for rights fees or charge rights fees)
- athletic facilities (including middle school and high school)
- District level projects
- District and regional level activities at state tournaments (will require CHSAA permission)
- expanded usage of facilities beyond traditional use (i.e., concerts, rallies, etc.)
- exterior of District buses
- athletic team uniforms/warmups where allowed under state and national rules
- individual school publications (when not in conflict with current contracts)
- promote hostility, disorder or violence
- attack ethnic, racial or religious groups
- discriminate, demean, harass or ridicule any person or group of persons on the basis of gender
- be libelous
- inhibit the functioning of the school and/or school district
- override the school/school district identity
- promote, favor or oppose the candidacy of any candidate for election, adoption of any bond/budget issues or any public question submitted at any general, county, municipal or school election
- be obscene or pornographic as defined by prevailing community standards throughout the District
- promote the use of drugs, alcohol, tobacco, firearms or certain products that create community concerns
- promote any religious or political organization
- interfere with current school/school District advertising and marketing programs (i.e., yearbook advertising, foodservice agreements with food providers). At the conclusion of said contracts, extension must be approved under new District marketing policy.
- Use any District or school logo without prior approval
Cross References: | KJA-R - Relations with Booster Organizations |