During a crisis, the spokesperson for the District shall communicate with the media and public as follows:
- Attempt to define the type and extent of the crisis as soon as possible.
- Inform employees what is happening as soon as possible.
- Designate a central source as the crisis communications center to coordinate information gathering and dissemination.
- Instruct employees to refer all information and questions to the communications center.
- Remind employees to refer all information and questions to the communications center.
- Take initiative with news media and let them know what is or is not known about the situation.
- Contact the top administrator or designee to inform him or her of the current situation and emerging developments and to receive clearance for statements to the media and public.
- Delay releasing information until facts are verified and the district's position regarding the crisis is clear.
- Provide a uniform, concise, clear, and consistent message.
- Assign sufficient staff members to handle phones and to seek additional information.
- Keep a complete log of pertinent calls, incidents, and actions taken on incoming and outgoing calls and personal contacts.
- Have key people relieved from their normal duties, so they may focus on the crisis.