KDDA – Press Releases, Conferences and Interviews – Cherry Creek Schools Board of Education

Because the school district is a public institution endeavoring to serve the educational needs of the community, information shall be provided to the community about activities and concerns of the schools. So that District and school news may be given the most accurate press coverage possible, the release of official news from the District and schools shall be coordinated as follows:

The Board President shall be the official spokesman for the Board except as this duty is delegated to the Superintendent.
News releases which are of a District-wide nature or pertain to established District policy shall be the responsibility of the Superintendent or a designated member of the administrative staff.
The Superintendent shall establish procedures for the dissemination of news releases pertaining to individual schools and athletics.

News releases from individual buildings may be handled by the building principals with the understanding that issues that have District-wide implications or pertain to sensitive topics shall be cleared with the Superintendent or his designee. While it is impossible to know how news releases will be treated by the press, every possible effort shall be made to obtain coverage of school information which will create and maintain a dignified and professionally-responsible image for the school district. The department of communication services shall provide accurate and timely information about the school district and systematically seek and report notable school events and programs. The department also shall provide in-service training programs and otherwise assist local school personnel in their efforts to report newsworthy programs and promote a better understanding of the schools. Adoption Date: August 08, 1966 Last Revised: July 13, 1981